Advanced Topics in Slot Operations Independent Study
The advanced topics in slot operations
seminar is comprised of the following
The Casino of Tomorrow
This will be a round table discussion and interactive session
that will help operational leaders understand and create
their vision of what elements are important in the slot
and table floor of the future. Discussion topics will range
from networked (server-based) gaming to the newest ideas
in marketing, customer reinvestment, and loyalty programs
on the gaming floor.
This session covers methods operators can use to evaluate
trial games and to set standards for purchase. We will
discuss how to structure trial parameters to ensure clinically
relevant results. We will also look beyond the base game price
negotiation to gain additional products and services.
A Deeper Look at the Slot Player
This session looks at the results of three studies that dispel
some existing management paradigms. The pay tables
or math of the games can greatly influence the player's
experience and ultimately his or her satisfaction. In this
session, the relationship between par and play time (a.k.a.
time on device) will be explored. Also, the relationship
between play time and the following variables will also be
explored: hit frequency, pay table volatility, and the coefficient
of variation of the pay table. The latter variable is simply
a measure that jointly considers a game's par and volatility.
The results of this research are controversial and insightful.
Casino executives are afforded key information regarding
the positioning of their slot product.
The Evolution of Slot Analytics:
Preparing for Tomorrow's
Our industry is at the beginning of an evolutionary process
that will require real time analytics and the ability to predict
opportunities that will not be realized unless strategic
processes are developed and in place to execute when these
opportunities present themselves. In this session, we will
look at the past, present and the future of slot analytics
and how technology will dictate a new way of managing
the day to day responsibilities of a slot floor.
How to Align Your Company
Strategies and People
This session will explore the nine strategic components of
a business to achieve long-term profitability and growth.
It will help you define what business you are in, who your
customers and competitors are, how best to position your
products and services in the market, how to increase revenue
and control costs, and how to ensure consistent quality and
service from every employee within your company. You will
also learn how to hold people accountable for delivering
on the "implied promises" each and every time a customer
patronizes your business.
Cutting Edge Issues in Casino
It used to be that marketing in this business just required
a key: unlock the doors, watch the money come rolling
in. But with the number of casinos up throughout the
world and the U.S. in the midst of recession, times are
tough for casino marketers. In this session, we will talk
about how smart operators are responding to shrinking
wallets and increased competition and discuss new tools
and technologies - Free Play (it isn't free!), electronic
promotions, automatic table tracking, and server-based
gaming, and how they are, and will change how we think
about, and do, casino marketing.