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Slot Leadership Independent Study @ Universidad Fernando Noveno

Slot Leadership Independent Study

The Slot Leadership Seminar is comprised

of the following ten sessions.


Slot Operations Layout and

Product Mix

Learn how to develop a successful slot floor layout, slot

product mix and product portfolio. This segment will

also cover denomination issues, multi-games, ticketing,

managing participation products, game mix percentaging, slot

merchandizing and promotions, signage and progressives,

bonusing and time-based tournaments, and customer

retention through value-added events.


Performance Analysis

Analyzing the performance of games is critical to maximizing

the results of the slot department. This segment will

cover the knowledge cycle (data to intelligence), data

collection sources, key ratios and formulae, developing key

performance indicators, managing by metrics, software tools

for management, Monte Carlo simulations for decisionmaking,

decision tree analysis and queuing analysis.


What Casino Management

Should Know About Video Poker

In most modern casinos there are several dozen types of

video poker --- like Jacks or Better, Bonus Poker, Double

Bonus Poker, Deuces Wild, Jokers Wild, Super Aces Bonus,

etc. They come as single line games, Triple Play up through

Hundred Play, and with and without progressives. This

segment will explain the differences between these games

in an easy-to-understand manner. It won't turn you into a

competent player, but it will turn you into a casino manager

who understands the differences between these games.


Player Clubs and Trends in Player


Get the latest information on how casinos are using player

cards, how points are awarded and how they may be redeemed,

how technology is being used to improve service and decrease

costs, the great cash back debate, communication of slot

club rules and benefits, trends in third party comp benefits,

promotion ideas, and other marketing trends.


Player Club Tiers: How Many

Should You Have?

It's a trick question - some casinos should have none!

There is no universal answer to this question, but in this

session we will help you decide how to think about the right

answer for you. Whether you are thinking about having

"stealth" tiers, or three or more public tiers, we will discuss

the importance of building your tiered card around your

player database, population, marketing strategy, and facility

structure. We'll even talk about some of the best, and

worst, conceived tier structures to help you copy the

leaders and avoid the mistakes of the laggers.


Best Practices in Database

Marketing to Slot Patrons

Why do casinos send so much direct mail to slot customers?

Why does it work so well? This session will explore the

reasons why database marketing is uniquely suited to

address the marketing needs of the gaming industry,

explore best practices in designing and implementing a

database program including targeting and segmentation

approaches, developing successful offers, setting up a

campaign, designing and producing a mail package, and

tracking and interpreting results.


Casino Promotions: It's All About

Generating Incremental Profits

Gaming promotions offer every property, large and small,

the chance to increase excitement and provide customers

with a value-added experience for the gaming dollar. In

this session, we will talk about how to design the optimal

promotional strategy from start to finish - laying out a

quarterly calendar, developing a wide variety of promotional

concepts, and the importance of developing pro-forma

statements to ensure incremental profitability. We'll discuss

the importance of flawless execution and new technologies

that can help ensure this. Finally, we'll debate the importance

of post-analysis and learning, to help get the process going

all over again.


Customer Service Leadership

This session will cover what makes people perform and

apply these concepts to a practical process that will help

you develop outstanding customer service. Some of the

topics covered are developing behavioral customer service

standards for your department, developing a process for

measuring compliance with the standards, giving effective

feedback, and developing a recognition program.


Analyzing Your Competitors'

Player Reward Program

Learn why, when, and how to perform a competitive analysis

of your competitors' player reward systems.


Slot Protection from an

Enterprise Management


The session will focus on the current trends in the protection

of slot play with a look at recent scams and investigations,

and a discussion of the resources necessary to properly

manage the Ticket In-Ticket Out (TITO) experience. How

have the Security and Surveillance functions changed (or

have they?) with the migration from the traditional machines

to TITO? Determining what the threats really are and the

way you choose to deal with them today will impact the

future. We will explore some of available counter measures

to ethically address scams, employee theft and cheating,

and provide an overview of successful loss prevention and

protection techniques from an enterprise-wide management