Convention Sales and Services
IGIHOS0904
The Foundation of Convention
Sales and Services
This session will explore the foundation of convention,
conference, and trade show sales at hotels, resorts, and other
potential venues. An exploration of various markets, the
resort's goals in the sales process, facilities evaluation, and
the importance of contract negotiation will be included.
IGIHOS0905
MICE Industry Overview in the
US
A review of the current trends, challenges, and opportunities
in the Meetings, Incentives, Convention and Exhibitions
(MICE) Industry including: size, economic impact, structure
and adjunct support industries, professional associations,
and efforts to standardize approaches. As the industry
becomes more global, challenges facing the United States
will also be explored.
IGIHOS0953
Technological Influences on the
Meeting Industry
Technology is reshaping all aspects of how meetings
and trade shows are conducted, including: marketing,
registration, networking, lead-retrieval, and pre- and postevent
communications. Additionally, the maturing market
of virtual meetings in both two and three dimensional
platforms holds potential for enhancing some meeting
activities, and replacing other face-to-face gatherings.
Specific commercial services available to enhance or replace
face-to-face meetings will be explored.
IGIHOS0954
Conducting Socially Responsible
Meeting Functions
Corporations are being encouraged to conduct all business
functions in a socially responsible manner, including meetings
and corporate travel. This includes the provision of "green
meeting" (environmentally friendly) principles in the way
meetings are conducted, the selection of meeting sites
which operate in a "green friendly" manner, and considering
eco-friendly methods of transportation or substitutes for
face-to-face meetings. The session may be geared toward
either a meeting planner or hotelier's perspective. A portion
of this is the way in which technology can assist in reducing
waste and carbon footprints of activities.
IGIHOS0957
Providing Top Quality Convention
Sales and Services
This session will take a close look at the kinds of services and
facilities that should be provided to incoming groups from
the start of the planning process through the completion of
the event. Participants will learn to define and differentiate
the various conference markets, explain the goals of the
negotiating process for both the resort and event planner,
analyze facilities in preparation for site selection, understand
the basic planning process from the facility's perspective, be
conversant with the basic documents used by facilities in
hosting groups, and understand the basics of group food
and beverage planning.